Book Details

Publication Year: 2017

Contributors

Author Info: Dr. Pushpinder Singh Gill, Ph.D. (Punjabi University), M.B.A., has 25 years of working experience including research and consulting in the fields of Global Business Strategy, Competitive Strategy, Organizational Culture and Chain Management. He has also lectured at prestigious Universities and Business Schools across India; and his writings and research have been widely published in books as well as in several journals of national and international repute. His research paper entitled, “Marketing Executives Effectiveness in relation to Locus of Control: A Case Study of Punjab” was presented in the European Conference on Research Methodology (ECRM)-2003 held at University of Reading (UK).