How to Create an Engaging About Us Page

Consumers want to work with and purchase from brands they trust, with over 80 percent of consumers in the United States stating they need to trust a brand before doing business. One of the most effective ways to build a foundation of trust with your target audience is with a comprehensive and engaging About Us page. It’s your chance to share your brand’s values and story.

The About Us section of your website design is often overlooked, but it provides immense value and tells your audience more about what your brand stands for. Learning how to write an About Us page will help you build a stronger connection and increase the odds of gaining a sale.

The good news is that you’ve uncovered this helpful guide to the steps and tips you should use to create a compelling mission statement and About Us section. Keep reading to make a positive first impression today!

Carry Your Brand’s Tone

Your About Us page should bring the same tone as the rest of your website. It’s your chance to show some personality with your brand to connect with your audience. Ensure that your font, images, colors, and tone are all in sync for the best results.

Review your page to see if the tone and message match what you wish to convey. Your About Us section is one of the only chances to make a positive first impression on consumers. Get rid of anything that doesn’t match your intended message and brand personality.

Use SEO

Using SEO in your About Us section is another brilliant move to consider when investing in website design. You can still use relevant keywords when sharing your brand’s story and mission statement. Use the best keywords to share the origins of your business and what you do now.

Google Analytics is an excellent tool to analyze your success with implementing search engine optimization principles into your About Us page. Avoid stuffing your content with keywords to achieve a higher score and ranking. Too many keywords will harm your ranking rather than help it.

Add Media

The best About Us sections include several forms of media to help you connect and engage with your audience. Sticking with text, no matter how well written, will leave your page flat with consumers. Use pictures, videos, GIFs, and other graphics to hold their attention and draw them in.

Embedded slideshows are an excellent addition to your website page. They allow you to use graphics to capture and hold attention while teaching your audience more about your brand. It’s an integral part of your brand’s web design.

Write for Search Intent

You should attempt to build your About Us section around what you believe your target audience is searching for. You won’t always predict what consumers are looking for, but writing with a specific intent increases your odds of forming a connection and helping the consumer make a wise buying decision.

Include the basic facts about your business and mention the year your company was formed. Talk about the products or services your company offers and the type of business you’re running. You can also note exciting company news and any brand affiliations you’ve set up with other successful companies.

Use Internal Links

Internal likes are valuable additions to your About Us page. They’re vital to help your target audience and web visitors find what they’re looking for on your brand’s website. Feel free to link to products on your website in your About Us section.

Add More Length

You don’t want your About Us page to read like a long-form essay, but it should be a comprehensive piece that shares relevant information about your brand with the audience. The goal isn’t to fill up space but to provide more insight into your motivations, goals, and dreams as a company.

Pages packed with valuable and compelling information reduce the bounce rates on your website. Your visitors will feel a stronger connection with your brand when you have a substantial About Us section.

If your brand is based on sustainability and helping the environment, mention that. Nearly 80 percent of consumers in the US value sustainability, and mentioning that your brand takes steps to help the environment will build a stronger bond and create a loyal customer base.

Include FAQs

Frequently Asked Questions are also crucial to your brand’s web design. You want your customers to have questions about your brand, products, and services. Some questions will get asked more than others, so it’s beneficial to include answers to these questions on your site to save time and add convenience.

Highlight Statistics

You should also use your About Us page to convey essential statistics for your brand. Highlight your brand’s most significant and recent achievements to educate your target audience. It’s the perfect place to impress your potential customers and share with the business world how far your brand has come.

Use hard numbers, like customers served, orders placed, and products sold, to impress your target audience. Statistics about environmental impact are also excellent additions to your About Us section.

Use a Call To Action

Your About Us section should be more than an educational piece for your customers. It’s another opportunity to use a call to action to convince your audience to decide and try your goods or services.

Simple buttons with phrases like “Shop Now” or “View New Products” will take your audience to the proper pages to explore what you have to sell. It’s a valuable way to increase your sales numbers and revenue.

Build the Perfect About Us Page

Creating a business website is challenging, but the About Us page is one area to focus on. The About Us section allows you to share your brand’s mission statement and story with consumers to build trust and an authentic bond. Use the proper tone and include media to hold your audience’s attention as they learn more about your company’s dreams and values.

Sharing your brand’s message with the world is integral to your success. Check out more of our business and technology blog content for tips, insight, and motivation to take your brand to the top!