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Metaverse and the protection of Virtual Goods and services in UAE

Recently, Facebook has undergone a drastic change. it is rebranded as Meta. They have announced their plans to build a virtual community. The virtual community is known as the “Metaverse.” The tech giant formerly known as “Facebook” has captured the attention of the masses.

The Metaverse is expected to offer a three-dimensional digital environment with unique e-commerce experiences. Although the Metaverse is still in the initial development phase. Numerous companies are already preparing to leverage the potential e-commerce opportunities.

The Metaverse is a network of 3D virtual worlds centered on social interaction. It combines augmented reality (AR), virtual reality (VR), blockchain, and social media principles. The motive is to create digital environments that resemble the real world. Furthermore, it facilitates rich user interaction among the masses. Click here to reach here Corporate Lawyers and Law Companies in Dubai.

In the digital age, various assets are gaining prominence quickly. It includes cryptocurrencies and non-fungible tokens (NFTs). Many individuals and businesses are actively involved in selling and providing virtual products and services within the Metaverse. 

This is evident from the increasing number of trademark registration applications filed with the United States Patent and Trademark Office (USPTO). It will be for use in virtual reality. UAE has also done a great job on the drafting, creation and protection of Patent and Trademark rights.

McDonald’s, the world’s largest fast-food company, is an example of it. It is among those embracing the potential of the Metaverse. They have filed ten patent applications related to the Metaverse with the USPTO. 

Moreover, McDonald’s aims to offer virtual food and beverage goods, downloadable multimedia files, and non-fungible tokens (NFTs). Additionally, they plan to provide online shopping services. Alongside, They will also support virtual concerts through their McCafe brand.

Other notable brands making their presence known in the Metaverse include Gucci and Roblox, Tafi and Coca-Cola, Louis Vuitton, and Pokémon and Selfridges. 

These huge and eminent companies have collaborated with digital platforms. Some of them have developed their own virtual experiences. The intent is to engage with audiences in the Metaverse and offer virtual and tangible merchandise.

With the rise of the Metaverse, the protection of trademark rights in the virtual world becomes extremely crucial. The companies filing trademark applications for virtual products and services anticipate the establishment of a new online marketplace within the Metaverse. 

This development will likely have an impact on trademark rights in the physical world as well.  It may take place in a digital and virtual reality setting but it directly impacts the development.

It’s important to note that support, guidance, and legal advice are critical. In your specific case opt for legal advice from lawyers. As the Metaverse continues to evolve, it will be essential for businesses to stay informed about intellectual property (IP) protection.

 A well-informed and knowledgeable attorney will keep them up to date. Besides, they also inform about potential infringements in this new digital landscape. Therefore, consult a specialist or expert in the field of trademarks and patents to get yourself covered. 

  • Intellectual Property Rights, Patent Rights and Cyber Matters are done great by UAE Law and Lawyers. UAE Law defines its scope and restrictions but Lawyers are the people who provide expertise to handle such matters. Disputes are managed by these UAE Lawyers, The Emirati Lawyers as well as awareness are also spreading through meetings and expert counselling sessions. We all must know about the importance of such Laws and the importance to pay attention. Cyber Crimes and breaches of Patent Rights can cause a big deal for people or companies, even if they commit the mistake in ignorance. DUBAI LAWYERS, ABU DHABI LAWYERS etc play a good role in this regard.