Aresync | What Do SEO Specialists Use? Tools Worth Knowing

Optimizing a website in terms of positioning is a demanding task. It is because it takes a lot of time and is very diverse in scope. Regularity is also necessary, without which it isn’t easy to obtain satisfactory results. Specialists must consider many parameters and measure their impact on a given website. Then professional SEO tools come in handy, which, thanks to their many functions, definitely facilitate and improve work.

Currently, there are many free and paid solutions dedicated to positioning activities. However, SEO programs often differ in their specific purpose, so it is worth getting to know a few of the most popular ones. In today’s article, we will present a list of helpful SEO tools and discuss their primary functions.

The Best Free Tools For SEO Professionals

Among the SEO programs, there are those for which you do not have to pay. However, they are helpful and sufficient. On the contrary, they can provide specialists with valuable information when used skillfully.

Google itself provides the most popular free SEO tools. These include Google Search Console, Google Analytics, and Keyword Planner. These solutions are so vital that it is currently hard to imagine running efficient processes of monitoring and optimizing websites without them.

Google Search Console

Let’s start with the basics – what is Google Search Console (GSC)? It is a tool that allows you to monitor your website’s position in Google searches constantly. In addition, it provides a lot of other information relevant to SEO, such as traffic on the website, problems with indexation, or other irregularities. Currently, as the only tool, it shows specific critical phrases entered by people who have entered the website.

To use Google Search Console and other tools from Google, it is only required to have an account in this search engine. To add a service to GSC, select its type:

• service with URL prefix;
• domain service;
• or services on Google servers.

It is worth noting that its activation will only be possible after prior verification, e.g., by sending an HTML file. Google provides a lot of support material about this tool, thanks to which you can get valuable tips to help you use it. In addition, a great advantage of this solution is the ability to add up to 1000 services on one account.

Google Analytics

Another free tool we present is Google Analytics (GA ). It provides detailed statistics on information

about the behavior of users of a given website. It allows, e.g., to check how many people visited your website or what sources they came to it. It is also possible to combine GSC and GA. Thanks to this, comparing the data collected by both tools will be easier.

The latest version of this service is Google Analytics 4. The main change introduced is collecting information about the website and application using events and not session-based data as before. From July 1, 2023, this version will become the only one available.

Google Ads Keyword Planner

The work of an SEO specialist is not only about monitoring website parameters. It also includes the selection of appropriate key phrases for which a given page should rank. The Google Ads Keyword Planner comes in handy here.

This tool enables, e.g., checking the average monthly number of searches for any given phrase and their seasonality. It allows for efficient keyword analysis, which is extremely important in SEO. In the Planner, you can enter up to 10 words at a time or paste a URL link to a given subpage for which you are looking for them. In addition, you can easily change the language of the searched words and the country where you want to check their potential.

The Best-Paid Tools For SEO Specialists

Although the above free SEO tools are quite popular, most specialists can only imagine working with solutions that must be paid for. They are an essential complement to the information obtained from accessible sources. The basic paid tools supporting the positioning process include Ahrefs, Senuto, and Screaming Frog.

Ahrefs

Ahrefs is a real treasury of knowledge about the most critical parameters of a given domain. The main feature this tool is known for is the ability to perform inbound link analysis. Thanks to this, you can quickly check what your and your competitors’ link building looks like. Ahrefs also allows you to review the keywords for which the given page is visible and shows its approximate traffic value. In addition, it runs its domain ranking, which takes link strength as a criterion.

Screaming Frog

Screaming Frog SEO Spider is a crawler that scans a website in detail. This tool is available in a free version. However, it has a limit of analyzing only 500 URLs per check. The paid option, therefore, allows for a comprehensive and exhaustive examination of a given site.

This tool can provide you with information such as meta tags, Hx headers, and redirects on the page. Screaming Frog can also create an XML and visual sitemap for your site. Another essential function of this program is to check the page load time and the correct implementation of Google Search Console and Google Analytics. The paid version of this tool is £149 per year.

Summary

Currently, you can find many tools that are supposed to facilitate the work of SEO specialists. However, it is worth choosing proven ones with the necessary functions to carry out positioning and optimization activities. Accessible solutions from Google provide a lot of basic information that improves the work of specialists and helps them monitor websites. It is worth remembering, however, that sometimes it is necessary to use paid options to obtain more detailed analyses and draw more accurate conclusions. With their skillful use, this investment will undoubtedly be profitable and bring the desired results.