Websites are just like any other machine. Continuous use or even neglect for a long time can lead to issues with performance and functioning. Regular site maintenance is necessary to keep it in the best condition and ensure smooth and optimized functioning. Website audits play a crucial role in identifying problems that can later be resolved with maintenance.
Conducting the necessary audits before maintenance can guarantee a smooth resolution of the issues. For that, you must be well aware of various types of website audits, as well as have the expertise to conduct audits and maintenance. If you lack in the area, you can always refer to the experts and ensure perfectly optimized and functioning sites.
Keep scrolling down into the details of this article to learn and explore which website audits are required before site maintenance and handle it smoothly for perfect site functioning.
Top 6 Types of Website Audit Essential for Maintenance
Site maintenance is crucial to improve its functioning and performance. However, before that, you must identify the issues in performance and highlight the problematic factors. This is where site audit comes into the picture. It can offer detailed insights into the health of the site through various types of audits and help you conduct smooth maintenance.
Here are the major types of website audits you should essentially perform before site maintenance and ensure optimized and smooth functioning.
Website Health Audit
Website health audit is the first and foremost type of audit you must conduct before maintenance. It explores factors like downtime, server metrics, hosting, caching, SEO, and many others to get detailed insights into the health and functioning of the site. It also involves exploring internal and external links and watching their impact on ratings. Conducting a website health audit requires technical skills and expertise, which many site owners lack. They contact website maintenance and support services in Dubai and let experts handle audits and maintenance too for smooth site functioning.
Website Design Audit
A website design audit is the next type of audit you must conduct before site maintenance. Such an audit focuses on the user experience and explores the linked factors to assess if the site can engage user traffic or not. The audit checks the page structure and scalability, placement of call to action, user journey, functionality, typography, interactive elements, and site adjustment. The audit highlights all the potential issues as well as areas of improvement. Conducting maintenance after that is an opportunity to address and resolve all the issues to ensure a perfectly optimized site.
Technical Website Audit
A technical website audit is the next major type of website audit you must conduct before site maintenance. As the name suggests, the technical audit focuses on the technical aspects of the site, which may impact its functioning and performance. It can include page or site loading speed, page errors, broken links, indexation issues, site accessibility, URL structure, sitemap issues, backlink profiles, and canonical errors. The users might be unable to pinpoint these issues, but they can significantly undermine site functioning and performance. So, make sure to identify issues with audit and fix them with maintenance.
SEO Website Audit
SEO audit is the next type of website audit you should conduct before website maintenance. This particular audit focuses on the points and aspects which impact the ranking of a site in search engine results pages. It can include content, metadata, keywords, image optimization, internal linking, user journey, goal conversions, structured data, speed, page and domain authority, indexation, redirections, and numerous others. An SEO audit can offer an explanation for a sudden or gradual decline in user traffic and search engine ranking. It is also an opportunity to fix the issues and improve site performance.
Social Media Audit
A social media audit is the next type of audit you should conduct before site maintenance. In this digitally advanced era, linking social media accounts with websites is crucial to secure more business. Mentioning account details on the site is not enough, and you must stay active on them by sharing posts and adding comments. Moreover, you must assess the mentions, retweets, comments, and other means of user engagement. It will offer insights into the perception and expectations of the target audience and develop strategies to address the issues. You can also ensure all accounts are linked perfectly during maintenance.
Security Audit
A security audit is the last website audit you must perform before site maintenance. The audit can help find security threats, risks, and loopholes in security measures. It is the perfect opportunity to look for issues in security before any breach or leak. It can pave the way for future adjustments and help you make the security foolproof. It can also help you strengthen the trust and reliability of the user traffic. However, you must have the technical expertise to handle it efficiently. You can also hire website maintenance services from SpiralClick and let experts conduct audits and handle maintenance tasks.
Does your site need audit and maintenance?
If you are facing a decline in your site traffic, it might be due to poor optimization and performance issues. Audit and maintenance can help resolve the issues. Feel free to contact SpiralClick Web Technologies to resolve all the issues and ensure optimized functioning and performance.