Customer Relationship Management (English, Paperback, Kumar V.)
Book Details
Imprint: Wiley India Pvt. Ltd
Contributors
Author Info: Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.
Series & Set Details
Series Name: WSE