advertising on walmart

How To Start Advertising On Walmart

If you’re looking to reach a wide customer base and boost your brand’s visibility, advertising on Walmart can be a lucrative opportunity. With its extensive marketplace and millions of daily visitors, Walmart provides a platform for sellers to showcase their products and connect with potential customers. 

In this article, we will explore the essential steps to kickstart your advertising journey on Walmart. From understanding Walmart’s advertising options to leveraging the expertise of an agency, we will provide you with a comprehensive overview of the process.

Advertising on Walmart requires active management and optimization to achieve the best results. Regularly assess your campaigns, test different strategies, and refine your approach based on data-driven insights.

While Amazon remains a dominant force in online retail, another major player has emerged as a valuable platform for brands and retailers: Walmart. With its massive customer base and growing digital presence, advertising on Walmart can significantly boost your brand visibility and sales.

Amazon Vs Walmart

Walmart vs Amazon are two retail giants that dominate the e-commerce landscape. Amazon, known for its vast product selection, fast shipping, and extensive marketplace, has established itself as a go-to destination for online shoppers. It offers a wide range of advertising options, making it attractive for businesses looking to reach a global customer base.

On the other hand, Walmart, with its brick-and-mortar presence and growing e-commerce platform, provides businesses with access to a diverse customer demographic. Walmart’s advertising opportunities, although not as extensive as Amazon’s, offer a chance to tap into a loyal customer base. 

Both platforms have their strengths, and businesses must consider their target audience, product category, and marketing objectives when deciding between Amazon and Walmart for their e-commerce ventures.

How To Start Advertising On Walmart?

Create a Walmart Seller Account

To begin advertising on Walmart, the first step is to create a Walmart Seller Account. Visit the Walmart Seller Center website and follow the registration process. Provide the necessary information about your business, such as company details, tax information, and banking details. Once your account is approved, you can move forward with your advertising campaigns.

Choose an Advertising Solution

Walmart offers several advertising solutions to suit different goals and budgets. Familiarize yourself with these options and select the one that aligns best with your advertising objectives. The available solutions include:

  • Sponsored Products: With Sponsored Products, you can promote your individual products within Walmart’s search results and product detail pages.
  • Sponsored Brands: This solution allows you to showcase your brand and multiple products in a branded ad unit.
  • Display Ads: Display Ads enable you to display visually appealing ads to Walmart shoppers on various placements throughout the marketplace.

Set Up Your Campaign

Once you’ve chosen an advertising solution, it’s time to set up your campaign within the Walmart Advertising Console. Define your targeting parameters, such as relevant keywords, audience demographics, and specific product categories. Carefully select your targeting options to ensure your ads reach the right audience and generate maximum impact.

Optimize Your Product Listings

Before launching your advertising campaigns, it’s essential to optimize your product listings on Walmart’s marketplace. Ensure your product descriptions are accurate, compelling, and include relevant keywords. High-quality product images, competitive pricing, and detailed specifications also play a crucial role in attracting customers and improving your ad performance.

Set Budget and Bids

Establish a budget for your advertising campaigns and determine the maximum bids you are willing to set for your selected keywords or ad placements. Walmart’s advertising platform allows you to control your spending and adjust your bids based on performance. Start with a conservative budget and gradually increase it as you gain more insights and refine your strategies.

Monitor and Optimize

Regularly monitor the performance of your advertising campaigns using the reporting tools provided by Walmart. Track metrics such as impressions, clicks, conversion rates, and return on ad spend (ROAS). Analyze the data to identify trends, understand what works best for your products, and make necessary adjustments to optimize your campaigns for better results.

Consider Promotions and Deals

Walmart offers various promotional opportunities that can help increase your product’s visibility and sales. Participating in seasonal campaigns, offering discounts, or joining the Walmart Marketplace Deals program can give your products a competitive edge. Explore these options to attract more customers and boost your advertising efforts.

Leverage Reporting Tools

Make use of Walmart’s reporting tools to gain valuable insights into your advertising performance. These tools provide data on impressions, clicks, conversions, and other key metrics. Analyzing this information will help you understand your customers’ behavior, identify areas for improvement, and make data-driven decisions to optimize your campaigns.

Explore Additional Marketing Channels

While advertising on Walmart’s marketplace is an excellent starting point, don’t limit yourself to just one platform. Consider leveraging external marketing channels like social media advertising, search engine marketing, or affiliate marketing to expand your reach and drive more traffic to your Walmart listings. A multi-channel marketing approach can amplify your brand’s visibility and attract a broader audience.

Stay Up-to-Date

Lastly, don’t forget to stay informed about updates and changes in Walmart Advertising continually. The platform evolves, and new features might be introduced, giving you even more opportunities to reach and engage with your target audience.


By following these steps and staying proactive, you’ll be well on your way to leveraging the power of Walmart Advertising to drive your business forward.

If you need help with advertising on Walmart and Amazon, you can rely on the expertise of the top e-commerce agency, MMF Infotech. MMF Infotech is a leading Walmart and Amazon account management agency.

We can provide you with valuable insights, strategies, and campaign management tailored to Walmart and Amazon advertising platforms to help businesses maximize their advertising efforts and make data-driven decisions to achieve their advertising goals.