The process of creating an Amazon storefront, including examples and requirements for 2023

Amazon supports the growth of small businesses on its platform, especially those operated by brand-registered sellers, through investments in new tools, features, and programs.

Sellers enrolled in Brand Registry can utilize a feature on Amazon Advertising that allows them to create a dedicated Amazon Storefront or Store.

An Amazon Store is a website on Amazon that allows registered brands to display their products without any interference from competitors or advertisements. It will resemble an ecommerce store, with Amazon’s significant audience reach.

We will guide you through the process of designing Amazon storefront for Jungle Scout’s Jungle Stix brand of bamboo roasting sticks step-by-step. Let’s begin.Can you provide me with information on what an Amazon Store is?A five-step guide to creating an Amazon Store.This is our way of contributing.More Amazon Store examplesThere are several common questions about Amazon Storefronts. One is whether anyone can create one. Another is how to create a link to the storefront. Some people also want to know how to add the storefront link to their TikTok page. Finally, people often ask how many followers are needed for an Amazon Storefront.

Amazon Stores is a self-service advertising tool that allows brands to create a dedicated destination on Amazon. It offers an easy-to-navigate interface and can help increase brand awareness by showcasing all products.

Previously, Amazon Stores were exclusively accessible to Amazon Vendors. Now, any third-party seller registered with Amazon’s Brand Registry can establish their own Amazon Store.

You can easily design a multipage Amazon Store by using drag-and-drop tiles or pre-designed templates. Customization options include the addition of personal images, videos, and descriptions.

Benefits of Amazon Stores

Curated brand destination

The Amazon Store presents a platform for customers to learn about a brand and view its top-selling products in one place. The Store provides a custom URL, such as, for easy access to the brand’s entire product portfolio.

No competitor ads

Having an Amazon Store provides the benefit of avoiding competitor ads, as Sponsored Products and Sponsored Brands ads can be distracting on search results pages and product listings. However, on your Store, customers will only encounter your brand.

Get creative

As a marketer, you can utilize images, infographics, and videos to enhance your product presentation. It’s widely acknowledged that the main product images and A+ content are crucial, and now you have additional room to fully personalize your brand’s appearance.

Direct traffic to your storefront by driving.

Through the use of Sponsored Brands or Sponsored Display Ads, it is possible for you as a seller on Amazon’s platform, directing traffic towards your Amazon Store. This provides an opportunity for you as a seller, since it enables you the chance of diverting potential customers from your competitors. Additionally, other promotional channels like social media and email marketing can also be utilized for this purpose.

Customers have the option to locate your store by selecting “Visit the [BRAND NAME] Store” located under the title of a listing.

To enhance the organization and structure of the website, it would be beneficial to include multiple pages and subcategories.

To organize a brand with various product categories and subcategories, you can utilize subpages. For instance, if you have a line of kitchen appliances, you can establish separate pages for coffee machines, toaster ovens, air fryers, and similar groupings.

Store insights dashboard

The dashboard provides information on Store traffic sources, sales performance, page views, and other key performance indicators. This data helps inform marketing and product decisions.

The necessary steps to establish an Amazon store.

Stores are accessible to vendors and sellers who are registered with Amazon Brand Registry. To learn more about the registration process, please refer to our updated guide.

This guide outlines the five steps to creating an Amazon storefront.

This section will demonstrate the process of creating an Amazon Store Setup for the Jungle Scout brand, Jungle Stix. As there is only one product in this brand, subcategory pages will not be necessary, but the setup process will still be shown.

It is recommended to create unique images and infographics for your Amazon Storefront, rather than using the same ones from your listing page. This provides an opportunity to attract customers and offer additional visual details about your products. Below are some examples for inspiration.

Please review Amazon’s creative guidelines for Stores prior to creating any images or videos. If you do not possess the necessary skills in graphic design or product photography, it is advisable to seek the assistance of a professional Amazon freelancer to ensure that all images are high-quality and comply with Amazon Store standards.

There is a YouTube video available on how to create an Amazon Storefront. It provides a step-by-step guide and is free to access.

The first step is to establish your store.

To access the store management feature in Seller Central, navigate to the “Stores” tab and select “Manage Stores.”

To initiate the process, click on the “Create Store” button and select your brand.

The Store builder is now open. The initial step involves inputting the brand display name and brand logo. Afterwards, click on “Next.”

The next step is to create a homepage.

When creating a home page on Amazon, you can choose from different templates. You can tell your brand’s story, highlight a top-selling product, or display all your products in a grid. Amazon offers a “Product Highlight” template, which Jungle Stix will use. If preferred, you can also start with a blank page.

Including a meta description on your home page is important for search engine optimization. This brief summary can improve your Amazon Store’s visibility in Google search results and provide a preview of your brand or products. It should be both informative and attention-grabbing.

The next step is to create your store.

To begin constructing your store, utilize this area to include page sections, images, and product listings thumbnails.

It is recommended to allocate some time to become acquainted with each section.

Instructions on how to create new pages for each subcategory.

The “Home Page” is present by default. Additional subcategory pages will be created for customers to access from the home page.

To add a page, locate and select the option labeled “add page” located on the left side of the screen.

To create a subcategory page, provide a title, subcategory description, and choose a template. As an illustration, let’s imagine a subcategory page is required for Jungle Stix air fryers. In this case, the “Product Grid” template will be selected to showcase all the different air fryer products simultaneously.

Once the “Create page” button is clicked, the newly created subpage will appear as a new tab on the Store home page.

I will create an additional subcategory for toasters, which will be displayed on the home page along with the other subcategories.

To create further categorization within a subcategory, a drop-down menu can be made from the subpage’s tab. Creating a drop-down menu is useful if a product such as air fryers comes in different colors, and you want to filter them by color.

To add drop-down menu options, select the desired tab to customize and click on “Add page.” For instance, “Air Fryers” can be customized by adding subcategories such as “blue air fryers” and “red air fryers.” The preview will display a small triangle next to “Air Fryers” to indicate the menu.

To remove the air fryer subcategory from the Jungle Stix store before publishing, navigate to the page on the left-hand menu and click the three vertical dots next to the page name to select “delete page.”

Adding a header

Adding a banner image to the header section of our Store is important for branding. You can use your logo or a branded image to let customers know they’re at your Store. Make sure to check Amazon’s creative guidelines for the exact dimensions before creating the banner. Amazon will remind you of the image size you need in the upload widget.

To add a banner image, navigate to the header section on your Store’s homepage, located at the top of the page.

This is the appearance after uploading.

The Jungle Stix logo and product lifestyle images are now visible to the customer.

Proceed to personalize your store in accordance with your preferences in Step 4.

It is now possible to begin incorporating additional sections onto your homepage and subpages.

To incorporate various types of media onto your home page, select a blank tile and choose the corresponding option for displaying product images, video, listing previews, or text.

It is possible to link image tiles to product listings, allowing customers to navigate to the corresponding product by clicking on the image.

To include a split tile section in your layout, select “Add new section” and then “split section.” Amazon offers a variety of split-section designs for you to choose from.

During the process of creating your Store, it is possible to preview it on both desktop and mobile devices to visualize its progress.

Experiment with different tile options to determine which is most suitable for your brand. The sections can be rearranged by dragging and dropping the tiles. The Jungle Stix Store is displayed below as an example.

These are the tiles that have been utilized.HeaderText descriptionSplit tileImageImageProduct

Amazon provides a feature that allows users to view their selected tile options for easy management.

To showcase a variety of products within your brand, utilizing a “Product Grid” or “Gallery” tile may be beneficial.

Including all products in a store display is an effective method for highlighting new items. The brand, Better Boats, divides its homepage with a “product grid” tile beneath two lifestyle product images.

We can visit one of Better Boat’s subpages to examine how they showcase each subcategory. Let’s check out the section on “Ropes.”

The website displays a “product grid” tile to showcase all items in the “Rope” subcategory. By clicking on a thumbnail, customers can view a product’s complete details. Alternatively, if they have already decided on a purchase, they can directly add the item to their Amazon cart from the subcategory page.

Please submit your Storefront for review.

After completing the construction of your Amazon Storefront, the final step is to select “Submit for publishing.” Amazon will then evaluate your Store within 24 hours. Once authorized, it will be available to the public on Amazon.

The Jungle Stix Amazon Store’s final design includes lifestyle images to demonstrate product usage, a product listing thumbnail for easy purchasing, and a split tile featuring a video and text explaining the charitable aspect of Jungle Stix sales.

What is your opinion? Is it pleasing?

Creating an Amazon Store is a straightforward process that requires some experimentation with the layout to achieve desired results. It involves manipulating various sections and tile orders to achieve uniqueness.

Jungle Scout introduced Jungle Stix and other products as part of the Million Dollar Case Study to provide a step-by-step guide for Amazon sellers. The series covers product research, inventory ordering, and launching on Amazon.

The viewing is complimentary.

Our objective was to achieve one million dollars in sales through Amazon and demonstrate its effectiveness as an income source. Additionally, we aimed to donate all profits to charitable organizations such as Pencils of Promise and Doctors without Borders, which we have successfully accomplished.

Here are additional examples of stores available on Amazon for inspiration.

The Amazon Storefronts offer a list of commonly asked questions.

Is it possible for someone to create an Amazon Storefront?

To establish an Amazon storefront, registration as an Amazon seller in the Amazon Brand Registry is mandatory.

Can you provide instructions on how to generate a link to my Amazon Storefront?

The Amazon Storefront link is located at the bottom of your seller profile page, which can be accessed through Seller Central.

What is the process for adding an Amazon Storefront link to a TikTok page?

To share your Storefront link on TikTok, you must have a TikTok Pro Business account. After setting it up, you can add a link to your bio. This link can direct customers to your Amazon Store.

What is the required number of followers for an Amazon Storefront?

The process of creating an Amazon Influencer Store does not require a specific number of followers, but there are other factors to consider. Find further information in the Amazon Influencer guide.

Begin the process of creating your Amazon storefront.

This guide aims to provide you with the necessary steps to develop your brand on Amazon.

If you have further inquiries regarding the process of setting up an Amazon Storefront, please feel free to leave a comment and we will assist you.

To find out how Jungle Scout can help you manage an Amazon business, click the button for more information.