You know the new max video length update if you’ve been creating content on TikTok. Previously, the limit for videos on the platform was 60 seconds, but now it’s been extended to three minutes. This surprised many creators, but it’s a welcome change, especially for those who found it challenging to condense their content in just one minute. However, with the extra time, you must ensure your longer videos are engaging and keep your audience interested. In this article, we’ll share six tips to nail TikTok’s new max video length.
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1. Plan Your Content:
While it’s easy to go off-script and improvise when creating videos, it could lead to a lack of direction. With the three-minute video limit, you have an entire slot to fill, and that’s a lot of time to wiggle with. So, planning what you want to achieve in your video is crucial. An outline of your content will ensure you stay on track and keep to the main topic.
Longer TikToks can sometimes feel monotonous if there’s no variation in the content. Use transitions to break up your content into different segments, making it easier for your viewers to digest. This could be as simple as changing the camera angle or using a transition effect. Just ensure it’s relevant to your content and doesn’t feel forced.
2. Grab Attention Quickly:
Even if your video is three minutes long, your audience will still watch it to the end. It would help if you grabbed their attention quickly to keep them interested. Please give them a reason to continue watching in the first few seconds. You could start with a question, an intriguing statement, or a catchy tune. Whatever you choose, make sure it’s unique and stands out from the rest of the content on the platform.
With longer TikToks, you must grab your viewers’ attention early to keep them interested. Ensure to introduce your topic or theme within the first 10 seconds of the video. This will give your viewers a clear understanding of what to expect and allow them to focus on the rest of the content.
3. Have a Storyline:
People prefer to watch a video that has a storyline or purpose. While creating your longer TikToks, try to have a storyline throughout the video. This will help your audience connect with the content and keep them engaged. You could even add a plot twist that will keep them surprised and engaged to the end to encourage them to watch all through.
4. Break Up the Video into Short Segments:
A three-minute video can be too long if it’s just one long take. Doable? Yes, but it’s not recommendable, though. To make your videos more appealing, break them into short segments. Use natural breaks to split the video into different parts, such as location or outfits. This will add some variety to your content and give your users the impression of follows your video is well constructed.
5. Be Genuine:
TikTok has become a platform where creators show their raw and unedited selves, making the medium appealing. Your long TikToks do not have to be perfectly polished, but they should be authentic. Be yourself, and show your personality in your videos. This will endear you to your audience and make them feel like they’re not watching a curated video but a natural person.
TikTok is a visual platform, so keeping your content visually appealing is essential. This means using high-quality images and videos, playing with filters and effects, and incorporating animation and text overlays. Remember, the visuals should complement your content and not distract from it.
6. Call to Action:
Finally, include a clear call to action in your longer TikToks. While the audience may enjoy your content, they might need to remember to like, share, or leave comments. A call to action reminds them to keep the conversation going. You could also ask your followers to follow your account or check out your other videos, which will increase engagement on your other content.
Finally, make sure to end your video with a call to action. This could be as simple as asking your viewers to follow you for more content or leaving a comment with their thoughts. This not only encourages engagement but also helps to reinforce your brand and build a loyal following.
Conclusion:
The three-minute video update has given TikTok creators more time to showcase their creativity and hook the audience. By following the tips above, you can make longer TikToks that are engaging and keep your audience interested. Remember to plan your content, grab attention quickly, have a storyline, break up your video into short segments, be genuine, and include a clear call to action. With these tips, you can master the new max video length on TikTok and continue to grow your following.
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