Packaging is significant in the pharma industry, from production to manufacturing and delivery. The packaging of pharmaceutical products is as important as the product itself. Businesses make sure to provide high-quality packaging that gives enough protection to the products and consider some essential factors related to the customer’s health. 

“Esko’s market research stated that: it is assumed that more than 50% of product call back are because of the packaging and labeling designs. And more than 60% of call backs are because of human mistake.”

In primary packaging, medicines are packed at once. It will require some time before recycling monomaterials becomes established. In secondary packaging, specialists are already seeking new trends toward biodegradable solutions. So, make your packaging the best in the industry.

When customers receive pharma products without precautionary measures, the cost of the product and the shipping exceeds. It decreases the customers’ trust in the brand and creates a bad image in their minds. 

This is the main reason pharmaceutical companies need to take extra care of the products by offering the best packaging solution. 

Ways to Maximize Safety and Productivity in Pharma Packaging

Here we will discuss some ways to improve pharmaceutical packaging to ensure the safety and productivity of the product. Let’s take a deep dive and explore them one by one.

• Sustainable Packaging

Consumers require sustainable packaging solutions that exactly match their desires. It should be recyclable. Pharma packaging producers are developing recyclable solutions that provide product safety and increase productivity. For instance, in recent times, a tubular film was launched, and it is produced from the bio-based polymer PLA.

“In 2022, the worldwide sustainable pharmaceutical packaging industry was evaluated at USD 71.6 billion and is estimated to reach USD 146.3 billion by 2027, increasing at a CAGR of 15.4% from 2022 – 2027.”

• Safety Via Product Designs

Pharma Packaging industries play a key role in providing safety. Drugs need careful handling and delivery. Their aim is to gain customers’ trust by delivering top-notch packaging designs that protect the products. Correct information should be written on the packaging designs; otherwise, expired medicine can have harmful effects on the health of consumers. Therefore, design your packaging to meet the products and user needs.

• Digital Packaging

Counterfeiting has harmful effects on the pharma industry as well as on consumers. It reduces the company revenues at a high rate. Additionally, consumers are addicted to low-quality medicine, which can be lethal for their health, even if they may lose their life. As a result, digital packaging acts a life savior. It helps in achieving maximum efficiency. Businesses may use digital mass serialisation methods to ensure safety. It generates a pseudo code, which inserts in the client’s database for confirmation afterward.

• Use of Labels

In Pharma Packaging designs, labels are necessary to protect against counterfeiting. It depends upon the application of primary packaging, e.g., bottles and blisters, and on secondary packaging, e.g., shipping containers, boxes, and cartons, in order to fulfill the requirements. It holds general information about the drugs. The use of digital labels ensures the traceability of the products packed.

• Enhance Safety 

Safety is the primary and foremost need of pharma products. The Pharma industry faces many issues; for example, products can be altered, diluted, and counterfeited. To overcome all these issues, tamper-evident tapes, and custom cartons are used. Tamper evident solution proves the best in protecting the products. And design custom boxes according to the products.

• Clarity in Packaging

Pharma packaging must have all the important information related to the medicines. For example, the name of the drug, proper address and name of the suppliers, expiry, manufacturing date, information of the ingredients used, and storage precautions. It guarantees product safety and increases productivity. For this reason, businesses can use custom printing techniques like flexo printing, digital printing, and more to ensure the safety of the products. 

Additionally, it must be noted that the information should be clear to the user. Customers want all the information because they are conscious of their health. Even a small mistake can cause a significant loss for the company, and it also has a  considerable effect on the customer’s health. So, there is no room for any ignorance. 

• Smart packaging Designs

As pharma ingredients are very sensitive, so intelligent packaging is the best solution for them. Smart packaging designs should be used to protect the package from inside and outside changes that the atmosphere can cause. 

“Smart packaging in the pharma industry is predicted to increase at a CAGR of 9% over the foretell period from 2020 to 2025.”

Primary packaging plays a good role in controlling the durability challenges that may occur because of moisture, UV light, oxygen, and some other gases. Increase user experience by using QR-enabled packaging for pharma drugs. Users can gain relevant information without compromising the efficiency of the product by scanning the code with cell phones or tablets. 

Closing Note

In a nutshell, the packaging is important in every industry. It protects products, helps in increasing sales, builds trust, and enhances brand awareness. However, it is done according to the type of the industry, whether it is pharmaceutical or clothing, as pharma products need some extra care from the harmful effects of the environment. So, choose material wisely for your pharmaceutical packaging because pharma products are volatile and sensitive. Also, guarantee the delivery of the products at the customer’s doorstep by providing top-quality packaging.