The Best Bet: Navigating the World of Online Betting Excellence with Sbobet


Two of the biggest names in the Asian online gambling market are Sbobet and IDN Poker. Sbobet is an international sportsbook and casino brand, while IDN Poker is the largest poker network in Asia. Both platforms have millions of users across Indonesia, Thailand, and Southeast Asia.

It will cover their history, products and services, legal status, popularity and user demographics, significant events and sponsorships, and the future outlook for these brands. Whether you are a casual bettor or poker enthusiast looking to learn more about these gambling sites or someone interested in the Asian online gambling sector, this blog has everything you need to know about Sbobet and IDN Poker.

History of Sbobet

Sbobet stands for SBOBET Online Betting. The company was founded in 2004 as an online sportsbook and casino licensed in the Philippines under the Cagayan Economic Zone Authority (CEZA). It was one of the first major gambling sites to target the Asian market with support for multiple languages.

Sbobet’s parent company is the publicly traded Philippine entity Phil Web Corporation. British billionaire Bill Mummery is considered one of the founders and financiers behind Sbobet, along with several other executives and investors from the UK and Philippines.

Over the next decade, Sbobet aggressively expanded its sports betting and online casino offerings throughout Asia and Europe. It gained operating licenses in several European countries and established sponsorship deals with major football clubs like West Ham United and Cardiff City. By 2014, Sbobet hit €1 billion in total betting revenue, becoming one of the largest gambling operators in the world.

Today, Sbobet holds licenses in the Philippines, Isle of Man, and numerous other jurisdictions worldwide. It operates websites in over 17 languages and offers betting on major sports leagues, online casino games, live dealer games, online poker, and horse racing. 

History of IDN Poker

IDN Poker was founded in 2005 by Indonesian entrepreneur Sandiago Uno. It started as one of the first online poker sites to target Indonesia and quickly expanded to the rest of Asia.

IDN Poker created its own custom poker network and software client called IDNPlay. The IDNPlay platform allowed the site to offer online poker with Asian-friendly game formats like Omaha and Open Face Chinese Poker. This helped it gain a large player base in Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.

Over the years, IDN Poker has continued investing heavily in its poker platform and game software. IDNPlay now boasts over 200 unique poker variants. The company even hosts major live poker tournaments across Asia.

IDN Poker recently established partnerships with big brands like PokerStars to increase its reach globally. It has over 50 million registered members, making it the biggest poker site in Asia. IDN Poker has succeeded mainly by understanding and catering to the specific tastes of Asian poker players.

Sbobet’s Gambling Products and Services

Sbobet operates a diverse gambling portfolio across sports betting, casinos, poker, and horse racing. Let’s take a look at some of their major products:

Sportsbook: Sbobet is primarily known for sports betting. Their sportsbook offers betting pre-match and live on over 30 global sports, including soccer, basketball, tennis, boxing, eSports, and more. Live streaming for many events is available.

Online Casino: The Sbobet casino offers players a full suite of slot machines, table games like baccarat and roulette, and other games with RNG and live dealers. Popular Asia-friendly games like Sic Bo and Dragon Tiger are featured.

Poker: While smaller than IDN Poker, Sbobet operates its poker room on the Prima Poker Network. It offers Texas Hold ’em, Omaha, and various poker variants.

Games: Sbobet provides a wide range of skill and unique Asia-centric games, including mahjong, keno, scratch cards, bubble shooter games, and more.

Live Casino: Classic games like blackjack, roulette, and baccarat are available with Asian themes.

Mobile Betting: Sbobet offers iOS, Android, and web apps for sports betting, poker, and casino gaming on the go. The mobile experience is optimized for Asian players.

In addition to these core products, Sbobet also operates a horse racing book with both live and virtual racing. Their services are focused on convenience and local flavors to appeal to Asian punters. Games are offered in free-play demo mode and real money betting mode.

Essential Products and Services of IDN Poker

As a poker-focused brand, IDN Poker’s offerings revolve around their IDNPlay poker platform:

IDNPlay Software Client: Proprietary poker software for Windows and Mobile developed entirely in-house. IDNPlay has robust features and over 200 poker variants.

Poker Games: IDN Poker offers Texas hold’em, Omaha, Omaha Hi-Lo, Open Face Chinese Poker (OFC), 5 Card Draw, and many popular Asian poker games.

Tournaments: IDN Poker has daily online poker tournaments with big prize pools across its network. Qualifiers are available for major live events.

Cash Games: A wide selection of No Limit, Pot Limit, and Fixed Limit cash game tables are spread across all stakes and poker formats.

Sponsored Live Events: IDN Poker organizes and sponsors major live poker tournaments across Asia, like the IDN Poker Nations Cup.

Side Games: To complement poker, IDN Poker offers side casino games like slots, roulette, baccarat, and sic bo on IDNPlay.

In summary, IDN Poker focuses on a seamless poker experience between online play and live events tailored specifically for Asian markets. The IDNPlay platform and diverse poker variants drive its appeal.

Legality and Availability

The legal status of Sbobet and IDN Poker varies across different Asian countries:

Indonesia – Online gambling is restricted in Indonesia, except for horse racing. However, IDN Poker remains popular and accessible.

Philippines – Sbobet is licensed for sports betting under CEZA regulations. Most other online gambling is prohibited.

Thailand – Thailand has banned nearly all forms of online gambling, although enforcement is inconsistent. Black market sites thrive.

Malaysia – Many forms of real money online gambling are banned in Malaysia. However, citizens can legally play on IDN Poker.

Vietnam – Vietnam forbade online gambling in 2017. But players still access major poker sites and sportsbooks offshore.

In general, many Asian nations restrict or prohibit online gambling to varying degrees. But demand drives a thriving black market, as illustrated by IDN Poker’s massive player base despite operating in a legal grey area in markets like Indonesia and Thailand. Sbobet uses offshore licensing to serve Asian customers where local laws permit.

Popularity and Demographics

Sbobet has reportedly reached over 1.5 million registered users worldwide. Their customer base skews heavily towards Asia. Research in 2017 found over 70% of Sbobet’s revenue came from China and Southeast Asia. Younger Asian males, especially those interested in European football, make up the typical Sbobet demographic. The Philippines, Thailand, Vietnam, and Indonesia are vital countries driving growth.

With over 50 million registered members, IDN Poker dwarfs Sbobet’s user base. Indonesia alone reportedly accounts for almost 9 million IDN Poker players. The brand dominates the Asian online poker industry. Its audience trends even younger and more mobile-focused compared to Sbobet. Key demographics include 18-35-year-old males in Indonesia, Thailand, and Malaysia looking for an Asian poker experience on their phone or PC.

both brands have found success catering to young Asian bettors and poker enthusiasts using mobile devices. While Sbobet casts a bit wider net, IDN Poker thoroughly dominates the Asian online poker sector thanks to their IDNPlay platform and focus on regional customer preferences.

Sponsorships and Events

Sbobet gained notoriety for its football sponsorships and partnerships in the English Premier League. From 2009 to 2014, Sbobet was the main shirt sponsor for West Ham United. The brand also sponsored Blackburn Rovers and Cardiff City. These deals targeted an Asian audience and helped Sbobet earn international name recognition.

Beyond football, Sbobet has sponsored events across MMA, boxing, basketball, snooker, cricket, and more. Their most extensive individual sponsorship was with boxer Manny Pacquiao from 2008 to 2018. Sbobet uses these sponsorships for brand awareness and to drive traffic to its sportsbook.

As an online poker brand, IDN Poker’s events and sponsorships center around live poker tournaments. The company routinely sponsors tournaments across Asia each year like:

IDN Poker Nations Cup – Featuring national teams competing regionally—one of the largest poker tournaments held in Asia annually.

Macau Poker Cup – Major poker event held at the PokerStars LIVE Macau venue featuring cash games and tournaments.

Indonesia Poker Championship – Part of the Asian Poker Tour attracting players from Indonesia.

Malaysia Poker Championship – Goes along with the Asia Pacific Poker Tour, bringing together top Malaysia poker pros.

Vietnam Poker Series – IDN Poker sponsored tournament with side events like OFC poker popular in Vietnam.

Thailand Poker Championship – Brings live poker tournaments to Thailand, where online poker is banned.

IDN Poker uses these events to promote poker, attract recreational players, and give pros live tournament experience. Their brand presence and organization help unite the Asian poker community.

Future Outlook

The future looks bright for both Sbobet and IDN Poker to continue dominating the Asian online gambling sector.

Sbobet is investing in expanding its mobile capabilities and live dealer casino offerings tailored to Asian and European customer preferences. It will continue leveraging strategic sports sponsorships and marketing campaigns as major events return post-COVID. Expanding into eSports and virtual sports betting provides more growth avenues.

IDN Poker’s continued improvements to its IDNPlay software and mobile experience will help it stay ahead as Asia’s No.1 poker platform. Growing permitted markets like the Philippines and Japan offer new player pools to tap into. IDN Poker also has room to expand its brand recognition and appeal to recreational players through sponsoring poker influencers and streamers.

Increased digital entertainment and internet access spending across Southeast Asia will benefit both brands. With strong brand recognition and products catered to their key demographics, Sbobet and IDN Poker are positioned as long-term market leaders.

However, potential regulatory changes could impact the market. For example, if more Asian countries institute strict gambling prohibitions, it may constrain the growth of Sbobet and IDN Poker. But given black market demand, regulations are likely to force more activity underground rather than truly curb it.

Barring any major regulatory shifts, the future looks promising for these established online gambling brands to continue flourishing across Asia and beyond. Their products and marketing are already tailored for Asian customers. As internet access and digital entertainment spending increase in Asian markets, Sbobet and IDN Poker have tremendous room to grow.


Sbobet and IDN Poker have become household names in the Asian online gambling sector. Sbobet brings sports betting and online casino games to a regional audience. IDN Poker thoroughly dominates real money poker thanks to its popular IDNPlay software.

Both companies target customers across Southeast Asia, where online gambling exists in legal grey areas but enjoys massive popularity. Sbobet and IDN Poker localize products and live events for their demographics. With continued improvements to mobile capabilities, these brands are poised to increase their substantial customer bases among young digital natives in Asia looking to bet and play poker online.

The growth of internet connectivity and acceptance of online entertainment across developing Asian markets provides a tailwind to Sbobet and IDN Poker. Their respective leadership positions in sports betting and poker likely give these brands a leg up on competition. While potential regulation changes could have some impact, Sbobet and IDN Poker have shown the ability to adapt to new markets. Given the demand, Asian online gambling numbers will continue driving higher – good news for market leaders like Sbobet and IDN Poker.