Introduction

Snapchat is a multimedia app. It is available on both systems i.e., lOS and Android. In Snapchat, we Can Send Pictures, videos, or your live location. we called these ‘snaps’. These snaps will vanish after viewing once.

In this platform, a chat function is also available, which is similar to the platform you are using i.e., WhatsApp. But the big difference between these two platforms is that, In Snapchat, Once the people opened the chat and viewed then after it will disappear automatically.

There is an option in the setting you can change, After that chat vanishes in 24 hours even if you opened it. You can also save those Snap messages by tapping once on them, But if your chatting partner wants then he can delete them also by tapping once again.

Birth Of Snapchat

In 2011 there is an app called Picaboo. Founded by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Standford University. This app allows users to Send Photos and videos to each other that would disappear after a few Seconds. Then they change the name to Snapchat due to some copyright issues and the birth of Snapchat happened. Because of its unique engagement design, it interacts with millions worldwide.

Understanding Snapchat Feature

Snaps and Stories

In Snapchat, we send videos, and pictures to our contact privately, They are Called ‘Snaps’, But here is a thing, Snaps have limited viewing time, Which usually ranges between one to ten seconds After they vanish.

Then Snapchat introduces its star Player, Which is Stories which allows users to share a collection of Snaps, That is visible to users for 24 hours, through this; followers get a glimpse of their daily lives. 

Filter and Lenses

The way people started interacting with the interactive filters and augmented reality (AR) lenses. It looks like Snapchat really brings revolution in the filter option. Users started applying filters to their Snaps to add fun effects, Geolocation tags, Time stamps, and temperature indicators. There is one more feature which is lenses, On which  the faces of users tranform into many different characters or  it can change the Surroundings also into animated form.

Discover and Snap Maps

Snapchat keeps introducing new things and discover option is also one of them. In this section you can watch Content of many popular publishers and creators. You can watch things like news articles, Entertaining Stories, and More. Another champ feature is “Snap map’, it’s One of the best feature of Snapchat which I like the most. Basically it allows you to see the real-time location of your friend on a map. But only Snapchat friends.

The Evolution Of Snapchat

Over the years, the app became a hit among teenagers. It successfully integrated all the features like Entertainment, News, and Augmented Reality. Because of the company’s creative innovations, helped them to stay long and reach to a diverse user base.

Snapchat’s Impact on Social media

Snapchat has left its own mark in the world of Social media. When they comes with the idea of temporary Content, Then the other big giants also have to adapt the similar feature on their platform. Because this app encouraged the authentic content creation, It also influenced the brand interact with their audience.

Snapchat’s Target Audience

Snapchat has expand its reach to people with all age groups. It remains popular between younger users, which we now called Generation z. They really appreciate its creativity, privacy feature and the most useful real-time to engagement feature.

Privacy and Security On Snapchat

Snapchat is a crucial aspect of privacy, as messages and snaps disappearing feature that after being viewed, You can feel more comfortable while sharing your worst or best moments without taking any tension of long term consequences. There is also a security measures called robust, which implemented to protect user data.

Advertising On Snapchat

As the popularity of the app growing it also attracts advertiser who are looking to reach young, engaged audience. The platform gives various advertising Options including Snap Ads, Sponsered lenses and story ads. Brands can use this interactive features to create high engaging AD Campaigns.

Competing With Giant

After getting initial success also, Snapchat faced tough competition with Giants like Facebook and Instagram, As they also implemented Some of the Snapchat features. But the app keeps the focus on innovation and gives a unique user experience and due to this, It can retain its dedicated user base.

Conclusion

Snapchat journey is a big lesson for everybody, as they keep making unique innovations and making user-centric approaches, Privacy-conscious features. only because of these things they are getting Success and becoming the powerhouse of social media.

FAQS

1. What is Snapstreak?

It’s a feature of Snapchat that displays the number of Consecutive days user Share Snaps with each other. it is crucial to send snaps from both sides within 24 hours to maintain Snap Streak.

2. Can I use Snapchat for business purposes?

Yes, you can as businesses use it for marketing, and also it helps to Connect with the target audience. By utilizing its advertising tool and Creating attractive engaging content you get potential customers.