Buzz - Harness the Power of Influence and Create Demand (English, Hardcover, Salzman Marian)
Book Details
Imprint: John Wiley & Sons Inc
Publication Year: April
Contributors
Author Info: MARIAN SALZMAN is a seasoned advertising executive and one of the worlds leading trendspotters. Chief Strategy Officer at Euro RSCG Worldwide, she is also the coauthor, with Ira Matathia and Ann OReilly, of the international bestseller Next: Trends for the Near Future. A trailblazer who was awarded the first online market-research franchise on AOL, Salzman is widely considered to be the inventor of online focus groups. IRA MATATHIA is the bestselling coauthor of Next. He is also the Managing Director at Euro RSCG, MVBMS Partners, and a former president of Chiat/Day in Canada and New York. He is a well-known speaker on the international circuit. ANN OREILLY is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCG, and is also coauthor of Next.
Dimensions
Width: 23 mm
Height: 233 mm
Length: 159 mm
Depth: 24.04
Weight: 482 gr
