Marketing 3.0: From Products to Customers to the Human Spirit -Paperback
- td {border: 1.0px solid #cccccc;}br {mso-data-placement: same-cell;}About the Book : - Explains the future of marketing-and why most marketers are stuck in the past: The new model for marketing treats customers not as mere consumers, but as complex, multi- dimensional human beings who are active, anxious, and creative. Marketing 3.0 addresses the complexity of the human spirit.
