Sales and Marketing Management (English, Hardcover, Mathur Prakash)
Book Details
Imprint: Gyan Books
Contributors
Author Info: Prakash Mathur, a senior management consultant and a renowned teacher, did his MBA degree in London. He has been teaching management at the post-graduate level for the last two decades. His fields of specialization are personnel and production management, and marketing and business administration. He has participated in many national as well as international conferences on management and business administration. He is the author of many outstanding books and has published more than fifty-five research papers in professional journals of repute.
