Made in England. Imported From London,UK.

Total care toothpaste for whitening, freshness and protection.

New Wisdom Fresh Effect Whitening Fluoride Toothpaste has been formulated to help give protection from cavities while helping you achieve a naturally white smile and fresh breath confidence

Use with the Fresh Effect whitening brush and mouthwash for the ultimate fresh and white effect.

Ingredients: Aqua, Sorbitol, Hydrated silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, Limonene, Sodium Hydroxide, Cl 77891.

Contains: 0.298% w/w Sodium Fluoride (1350ppmF)

Warnings:

Children of 6 years and younger: Use a pea sized amount for supervised brushing to minimize swallowing. In case of intake of fluoride from other sources consult a doctor or dentist.

Helps fight cavities

Helps freshen breath

Helps strengthen enamel

Helps fight bacteria

Gently removes tooth stains.