Ask a crypto marketing agency what a campaign costs and the usual answer is a calendar link. The industry standard is custom quoting: you describe the project, wait a day or two, and receive a number you have nothing to compare it against.
A few agencies do it differently and publish their rates openly. This article lists them, with the actual numbers, and then looks at what the rest reveal without meaning to.
The agencies with published prices
| Agency | Model | Published range |
|---|---|---|
| CryptoTrafficMarket | Fixed campaign packages | $175 – $12,500 |
| NinjaPromo | Monthly subscription by hours | $4,000 – $12,800/mo |
| FINPR | PR packages per placement set | $890 – $15,590 |
CryptoTrafficMarket: full campaign tiers
Working in crypto marketing since 2017, CryptoTrafficMarket publishes five campaign tiers with both the price and the deliverables for each:
| Package | Duration | Price |
|---|---|---|
| Trial | 3 days | $175 + $100 in project tokens |
| Quick Start | 15 days | $1,250 + $600 in tokens |
| Standard | 30 days | $3,500 + $1,500 in tokens |
| Growth | 45 days | $7,500 + $3,500 in tokens |
| Pro | 60 days | $12,500 + $8,000 in tokens |
Each tier states what is included rather than describing it in adjectives: specific Telegram and X member ranges, the number of shillers and comments, how many trackers the token gets listed on, the volume of email outreach, and — from the Standard tier — the number of influencer posts and editorial articles in crypto media. The Growth and Pro tiers include the paid ad budget itself, $1,000 and $2,000 respectively, inside the package price.
Part of each fee is paid in the project’s own tokens, which is unusual and worth understanding before signing: it ties some of the agency’s outcome to the token’s.
What this model suits: projects that need to know the number before the call, and campaigns measured in weeks rather than quarters. The full tier breakdown is public.
NinjaPromo: hours, priced by volume
NinjaPromo sells monthly subscriptions measured in expert hours, and publishes the hourly rate at each level:
- Starter, 40 hours — $4,000/mo ($100/hour)
- Growth, 80 hours — $7,200/mo ($90/hour)
- Scale, 160 hours — $12,800/mo ($80/hour)
- Enterprise, 400+ hours — $20,000 to $100,000/mo ($50/hour)
Every plan carries a three-month minimum, with discounts of 10% and 20% for six and twelve-month commitments. So the real entry point is $12,000 over a quarter, not $4,000.
What this model suits: teams that want a cross-functional team on retainer and can plan a quarter ahead. The hours are flexible between channels, which also means the output depends on how well you direct them.
FINPR: PR priced per placement set
FINPR, working since 2017, publishes a full rate card for press coverage — arguably the clearest pricing in the industry, because each package names the outlets you get:
- Crypto Releases, Test Fly — $890 for 5+ guaranteed crypto placements
- Crypto Releases 1 — $1,990 for 20+ placements
- Crypto Organic 1 — $2,890 for 5 editorial features without “sponsored” tags
- Crypto Releases 2 — $8,600 for 13 Tier-1 placements plus 200 mainstream
- Crypto Mix 2 — $15,590 for 14 publications including Tier-1 crypto media
Single press releases start at $390. Vertical packages for tech, finance, GameFi and NFT are priced separately.
What this model suits: projects buying coverage specifically, where you can compare the outlet list against the price directly.
What the agencies without prices tell you anyway
The agencies that do not publish rates almost all have a budget selector on their contact form. Those brackets are a rate card in disguise, and they are public:
- Coinband — brackets start below $5,000 and run past $200,000 per month.
- GuerrillaBuzz — brackets start at $0–$10,000 and top out at $30,000+.
- Lunar Strategy — the lowest bracket is $15,000–$25,000, so anything under that is outside their range.
Checking a form before booking a call takes thirty seconds and saves the call entirely when the gap is obvious.
Coinbound deserves a mention for being explicit about why it does not publish. Its pricing page is a five-step quote builder that returns a plan in 24 to 48 hours, and it states the reasoning plainly: plans are written by the strategist who would run the work, not generated from a rate card. That is a legitimate position. It is simply a different trade: a tailored plan in exchange for not being able to compare before you engage.
Why most agencies keep rates private
Three reasons, and only one of them is about the client.
Scope genuinely varies. A pre-TGE launch and an established protocol need different work, and a single number can mislead both.
Custom quoting allows value-based pricing. When the agency learns the budget before naming a price, the price tends to find the budget.
Published prices invite comparison. Larger agencies have little incentive to make themselves easy to compare against smaller ones.
How to read a published price
A rate card is not automatically the better deal. Three things to check:
- Is media spend included or separate? Ad budgets, placement fees and influencer fees are often excluded from the headline number.
- What is fixed and what is estimated? Deliverables should be fixed. Reach, follower counts and impressions can only ever be ranges, and any agency stating them as guarantees is overpromising.
- What is the real minimum? A $4,000 plan with a three-month minimum is a $12,000 decision.
Applied in reverse, the same questions make a custom quote comparable. Ask for the deliverables as a list with quantities, ask which numbers are fixed, and ask what the minimum commitment is. If the answers do not come in writing, the quote is not something you can evaluate against anything.
FAQ
Which crypto marketing agencies publish their prices?
CryptoTrafficMarket publishes campaign packages from $175 to $12,500. NinjaPromo publishes monthly subscription tiers from $4,000 to $12,800. FINPR publishes PR packages from $890 to $15,590, with single releases from $390.
Why do most crypto marketing agencies hide prices?
Scope varies genuinely, but custom quoting also lets agencies price by client rather than by cost, and keeps them from being easy to compare.
Is a published price cheaper than a custom quote?
Not necessarily. It is more comparable. The value is in knowing what you get for the money before spending time on a sales process.
What is the cheapest way to start with a crypto marketing agency?
Short fixed-price test campaigns start around $175, and single press releases around $390. Both are small enough to evaluate an agency before committing to a larger program.