International Marketing Blunders Marketing Mistakes Made by Companies That Should Have Known Better (English, Paperback, White Michael D.)
Book Details
Imprint: Atlantic Publishers & Distributors Pvt Ltd
Publication Year: 2009
Contributors
Author Info: MICHAEL D. WHITE is the Executive Director of the Foreign Trade Association of Southern California. He holds a certificate in international business from the International Institute in Tokyo and a degree in journalism from California State University. In his 23-year career as a journalist he covered international trade as managing editor of World Trade Magazine and as an editor at international Business Magazine. Pacific Shipper and International Thomson Transport Press.
